Care Barcelona
branding · content creation
Care Barcelona is a contemporary response to the need for reconnection. An ecosystem designed for the awakening and empowerment of body and mind. At Plural, we transformed this vision into a brand with its own weight, capable of bringing together a selection of elite therapists under a shared purpose and an impeccable voice.
We developed brand storytelling that gives intention to every treatment, from emotional wellbeing to advanced physiology. This narrative became the driving force behind the copywriting for its web platform, blog articles and corporate materials, ensuring the tone was always inspiring yet grounded in professional rigour.
The soul of Care Barcelona comes to life through a graphic system applied to a content plan designed to be an act of balance in itself. Every message proposal seeks to transmit the same sense of care and clarity that the project offers its clients.
Identity and design by Laura Riu
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